This is a compilation of the writing I’ve done in various forms: blog posts, articles, social copy, newsletter copy, and poetry.
Blog posts and articles
Advice to My Younger Self: Challenge the Status Quo (Forbes)
- Written in the voice of SVP and COO of SAP BTP Customer Success Aneesha Shenoy for International Women’s Day. I conducted an interview with Aneesha, asked what advice she would give to women interested in being business leaders, and reformatted it into this article. The article also promotes SAP products like SuccessFactors.
How This Belgian Utility Delivers Clean Water across the Country (SAP News)
- Ghostwrote this case study on how Belgian multi-utility FARYS used SAP Business Technology Platform to improve their data collection and bolster their sustainability initiatives. The article also promotes the SAP LinkedIn Live session where SAP interviewed the CIO of Farys.
How to Succeed With Your Digital Transformation Strategy | SAP News
- Written in the voice of Raghunath Ramanathan, Chief Revenue Officer of SAP BTP Customer Success, discussing the benefits of a digital transformation strategy and persuading companies to invest in a platform (like SAP Business Technology Platform) for the new year
- Blog post to promote a workshop teaching enterprise analytics and planning features in SAP Analytics Cloud
SAC Feature Update Blog: What’s New in SAP Analytics Cloud and SAP Digital Boardroom Release 2021.23 | SAP Blogs
- Published biweekly blog posts to notify SAP Analytics Cloud premium clients of the newest features to the platform. This required meeting with the developers of these features and making their technical explanations easier to understand for a non-technical audience
Socials
During my time at SAP, I managed the content strategy and ghostwriting of social posts on LinkedIn and Twitter for the SAP Business Technology Platform leadership suite. These tech leaders needed their socials to better demonstrate their thought leadership, develop their personal brand, and market SAP news and product launches.
My work resulted in 100-150% higher engagement on their social channels and received high praise from the tech leaders for whom I was writing. Here are some of my favourite posts:
John Gibson, Head of Centre of Excellence, SAP Business Technology Platform
- Exhibit 1
- Jumpstarted an SAP executive’s inactive social media presence by writing a LinkedIn post on his mountaineering hobby, his resolution to climb Mt. Baker, and how mountaineering relates to his work philosophy at SAP. Received awesome engagement in terms of clicks and comments
- Exhibit 2
- Wrote copy to promote SAP’s Pro Bono for Economic Equity initiative, which provides consulting and funding services to small Black-owned businesses.
- Exhibit 3
- Discussed John’s love for the environment and promoted the launch of SAP Cloud for Sustainable Enterprises
Raghunath Ramanathan, Chief Revenue Officer, SAP Business Technology Platform
- Exhibit 1
- Promoted the digital transformation article I helped write
- Exhibit 2
- Promoted an SAP BTP case study written on Forbes
Email and newsletter copy
SAC November Learning Newsletter Copy
- Copy to promote various upcoming workshops and events for learning SAP Analytics Cloud
Poetry
I’ve been writing poetry since Grade 6. Here is a sample.